Marketing Operations — Discovery Demo
Every gala you deliver
should win you the next tender,
not just this one.
Obuhle Events & Hire builds flawless gala and award events for 850+ guests, for SOEs, corporates and government departments. This is what the next layer of Marketing Operations looks like.
Illustrative build — for discussion, not yet live
01 · Enquiry Comes In
An RFP lands. The clock on compliance starts immediately.
Every enquiry is captured the moment it lands — no manual re-typing from an inbox or portal.
Compliance Pack Triggered
BEE certificate, references and audit-trail pack queued for same-day send — before the department even asks.
02 · Internal Alert
Ops team knows before the inbox does.
Obuhle Ops · SMS
New RFP: eThekwini Metro Gala. Deadline in 12 days. Compliance pack auto-queued.
Obuhle Ops · SMS
Coordinator assigned: Nomsa. Site visit slot held for Day 3.
No enquiry sits in an inbox waiting to be noticed. The team is alerted the moment it lands.
03 · Compliance Pack — Sent
Same-day, not "we'll send that through."
Site Visit Confirmation
eThekwini Metro — logistics team
Compliance & Audit Pack — Obuhle Events & Hire
BEE certificate, references, audit-trail summary attached
NEW
Q2 Newsletter
Industry association
The single biggest disqualifier in a tender — slow documentation — removed before the buyer feels friction.
04 · Working The Detail
The relationship still runs on real conversation.
Morning! Confirming the gala is 620 guests, seated banquet style — correct?
Yes, 620. Stage left for the awards podium please.
Noted. Site visit team arrives Thursday 10am, sharing the access list now.
Perfect, security will be expecting them.
Logistics coordination stays fast and human — the system handles the paperwork behind it.
05 · Pipeline Visibility
Every live tender, in one view.
Dept. of Trade — Awards Dinner
eThekwini Metro — Gala, 620pax
Provincial SOC — Conference Dinner
Corporate Client — Year-End Function
Nothing gets missed between "enquiry" and "signed contract" — every tender is visible, every stage tracked.
06 · How It Runs, Automatically
One trigger, four actions, zero manual chasing.
⚡ Trigger: New RFP / enquiry received
↓
Compliance & audit pack auto-sent
↓
Coordinator assigned + team alerted
↓
Committee stakeholders mapped & tracked
↓
Follow-up dated to the budget-cycle deadline
07 · Proof-Led Proposal
Claims become evidence.
Event TypeGala & Award Dinner
Comparable Delivery850-guest govt gala, 2025
Budget Variance on Delivery0% — zero surprises
B-BBEE StatusLevel 1, 100% WBO
Evidenced, not claimed
The "audit-friendly, zero surprises" promise now ships with a comparable case attached — every time.
08 · Committee Clarification Call
Every question answered, on record.
SCM Officer: Can you confirm your B-BBEE level and ownership status?
Nomsa: Level 1, 100% Woman-Owned — certificate is in the pack we sent Tuesday.
SCM Officer: And delivery evidence for events this size?
Nomsa: Attached — 850-guest gala, same province, zero budget variance.
09 · Multi-Stakeholder Tracking
No single-threaded deals.
Budget Holder
Director: Corporate Services
Proposal reviewed
SCM / Compliance
SCM Officer
Audit pack received
End-User Dept
Events Coordinator
Site visit booked
Budget holder, compliance officer and end-user department — each tracked, each nurtured, none left cold.
10 · Committee-Stage Follow-Up
Timed to their budget cycle, not ours.
Automated, dated check-ins land ahead of committee review day — never a cold file on the table.
11 · Site Visit, Documented
Proof of readiness, not just a promise of it.
Nomsa · Site Visit — Thu 10:00
Venue walkthrough — access confirmed
Every site visit is logged and shared back to the client — before the contract is even signed.
12 · Client Portal
Welcome back, eThekwini Metro.
Event Readiness — 62% Complete
Venue & Décor Confirmed60%
The department sees exactly where their event stands — no chasing emails for status updates.
The Method Behind The Fix
Three frameworks, one job: de-risk the committee's decision.
JOLT Effect
Dixon & McKenna
Status-quo bias, not a competitor, is the real opponent. Remove indecision at compliance review.
SPICED
Winning by Design
Situation → Pain → Impact → Critical Event → Decision — anchored to the department's real deadline.
MEDDPICC
Force Management
Identifies the Economic Buyer and Champion inside the committee, every time.
What This Is Worth — Illustrative
Not a bigger funnel. A pipeline that stops leaking on trust.
Tenders Recovered / Quarter
0
lost to slow docs, not price
Response Turnaround
0
% faster to compliance-ready
Multi-Year Retention
0
committee relationships, not 1 contact
Tender Response Time · Weeks 1–6
Lead Source Mix
● Portal 55%
● Referral 27%
● Repeat 18%
These figures are illustrative placeholders for the conversation — not a forecast. Real numbers get set once we see Obuhle's actual tender win-rate, average contract value and response-time data.
If We Move — First 90 Days
Sequenced, not all-at-once.
Wks 1–2
Diagnose
Pull 12 months of tender outcomes. Confirm the real loss-mode against actual win/loss reasons.
Wks 3–6
Build
Stand up compliance-ready intake and the proof-led proposal kit. Map every live tender's committee.
Wks 7–10
Run
First cohort of live tenders moves through the new system. Committee follow-up goes live.
Wks 11–13
Prove
Review recovered tenders and turnaround-time change against the Week 1–2 baseline.
The system that sits behind every tender you answer — not just the event you deliver.
Implemented by WithNova | Digital
